Growing a Startup Without Funding: How 5 Entrepreneurs Made Bootstrapping Work

Bootstrapping a company takes a lot of courage, especially when you’re going up against industry incumbents in an increasingly-crowded SaaS market. Those successful companies have time and experience on their side. They know the industry better than you, and they’re likely more tuned in to the audience. They also have deep pockets for comprehensive marketing campaigns and investors backing their growth strategies.